Base country: Philippines
Markets served: Philippines
Santa Clara General Foods was founded in the Philippines by two former Procter & Gamble/Puregold executives with over 50 years of combined experience. They decided to take the entrepreneurship route due to the potential they saw in the community distribution model for essential goods. The group is currently partnered with one of the largest flour companies in the Philippines, and plans to expand their product base to serve small to medium sized bakeries across the country.